@Vin
For $75k OTD I agree, but $90k MSRP is just too much.
@Wei
You’re underestimating how massive 37s are. They’re nearly 40% heavier than the regular 32s, and 16% more than the 35s. The Raptor also features a stronger steering gearbox and new axles to manage the extra weight.
It’s not that $90k is okay, but it offers a lot of performance.
Riley said:
@Vin
Even at $75k, isn’t that a lot for a Bronco Raptor? I’d expect it to be in the low 60s.
A current Gen 4Runner TRD Pro goes for around $55k, and it has much less tech than a Bronco Raptor. Pricing high 60s to low 70s for a Bronco Raptor isn’t unreasonable at all.
@Dakota
Current Tacoma TRD Pros are $65k and you wouldn’t get one for that price.
@Dakota
That price is ridiculously high as well.
@Dakota
But it’s a Toyota, and who pays that much for “tech” in a car?
Torrance said:
@Dakota
But it’s a Toyota, and who pays that much for “tech” in a car?
It’s not just about “tech”. A Bronco Raptor offers far superior off-road performance compared to a 4Runner TRD Pro. Spending $20k on the 4Runner won’t get you near the level of a Bronco Raptor.
@Eliot
EDIT: I replied to the wrong comment.
Torrance said:
@Dakota
But it’s a Toyota, and who pays that much for “tech” in a car?
The phrase ‘it’s a Toyota’ isn’t very reassuring for consumers lately.
Torrance said:
@Dakota
But it’s a Toyota, and who pays that much for “tech” in a car?
I’m not just referring to the big touch screen.
By ‘tech’, I mean technical features as well. The Bronco Raptor has stock 35s (TRD Pro has 31s), produces 415hp (4runner has 280), has a 10 speed transmission (4runner has 5 speed), and boasts 13+" ground clearance (4runner has 9-10"). The Raptor is in a different league.
Torrance said:
@Dakota
But it’s a Toyota, and who pays that much for “tech” in a car?
Toyota produces stiff, unattractive vehicles.
Riley said:
@Vin
Even at $75k, isn’t that a lot for a Bronco Raptor? I’d expect it to be in the low 60s.
No way. Driving even a Wildtrak compared to a Raptor feels like two distinct vehicles.
The suspension on the Raptor is definitely much more sophisticated than the rest of the Bronco lineup.
@Fallon
I wish it offered a manual option 
Riley said:
@Vin
Even at $75k, isn’t that a lot for a Bronco Raptor? I’d expect it to be in the low 60s.
Take a look at the price of a Tacoma TRD Pro.
@Vin
Sadly in my state, vehicle registration costs are based on MSRP and not the actual price paid.
@Vin
>+ TAKE MY WIFE HOME
It’s the opposite of Big Bill Hell’s.
It seems like they’re really emotional about this, thinking they ‘know what they have’ and won’t settle for less! I’ve been in and driven one, and for that price, the interior should definitely be nicer…
I never thought they would become so expensive that I couldn’t even consider owning one.
@Dana
You do know they make other Broncos, right? I’m sure you can find a used one for high 20s these days. I sold my two-door about a year and a half ago for $34k and I doubt it’s still worth that.
Vin said:
@Dana
You do know they make other Broncos, right? I’m sure you can find a used one for high 20s these days. I sold my two-door about a year and a half ago for $34k and I doubt it’s still worth that.
All $65k+ CAD here in Canada. The cheapest used one I’ve seen is $40k CAD near me for a soft top base model. Otherwise, it’s just the Mini Bronco (Sports) below that price, and even those go for over $50k new. Seeing prices of $135k+ CAD for a Bronco Raptor is just crazy.
Not that I’m in the market for one. I just browse since I work at a big Ford holding/release yard.
@Dana
I mean $40k CAD is $29k USD 
I’m looking at Wrangler listings, and their prices are pretty much the same in Ontario. It’s probably a mix of demand for 4x4s and the difficulties with currency exchange when buying a US-made vehicle.