@Paxton
Trucks boomed in LA with the weed industry.
Ash said:
@Paxton
Trucks boomed in LA with the weed industry.
What does the weed market have to do with trucks?
Ash said:
@Paxton
Trucks boomed in LA with the weed industry.
What does the weed market have to do with trucks?
They need them for farming.
@Davi
There are also a lot of retirees or at least empty nesters. My 65-year-old uncle traded his 2020 C8 for one.
Thankfully, he kept his 1975 Stingray.
His kids have grown up, have their own families, and are supporting themselves. And he is a Ford guy. The Corvettes were more of a nostalgic thing for his youth.
Honestly, I’d probably consider it too.
@Keaton
Ford must have noticed what dealers were making during the COVID pricing boom and wanted a slice of that action too.
Which, to be fair, as a company focused on profits for shareholders, it makes sense.
It would be a shame to see these sit around unsold at their inflated prices, just wasting a cool vehicle. Every time I look around, I can’t believe how people justify these prices, but clearly enough buyers are out there.
@Keaton
They likely thought they could get those prices initially. I’d have bet they would too. Americans can be absurd with spending when it comes to the latest cars.
Fortunately, that trend isn’t lasting.
Val said:
@Jessie
Raise the price quietly and then offer a discount. It’s a typical modern sales strategy
the good news is the overall price hasn’t gone up as much as it seems
It’s not just these vehicles; special edition cars are how manufacturers incentivize dealers. They drive traffic, create bidding wars, and manufacturers pretty much let dealers charge whatever they want.
If they’re rotting on the lot, it’s because consumers have had enough.
Val said:
@Jessie
Raise the price quietly and then offer a discount. It’s a typical modern sales strategy
the good news is the overall price hasn’t gone up as much as it seems
Black Friday tactics can be even worse. Some manufacturers produce ‘Black Friday models’ that are actually worse than the regular models sold the rest of the year. So the price seems ‘discounted’ when it’s just a lesser product.
Val said:
@Jessie
Raise the price quietly and then offer a discount. It’s a typical modern sales strategy
the good news is the overall price hasn’t gone up as much as it seems
This is a strategy that has worked. JC Penney went under when they stopped using it, because Americans are really that gullible. Actual prices paid at the register didn’t change, yet the targeted shoppers felt they weren’t getting deals anymore and stopped buying.
Val said:
@Jessie
Raise the price quietly and then offer a discount. It’s a typical modern sales strategy
the good news is the overall price hasn’t gone up as much as it seems
Just like Amazon’s Prime Day model. Raise the prices so they can announce a ‘sale’.
@Jessie
It reminds me of those stores where everything is 50-75% off, but their prices are just the same as any other store. It tricks you into thinking you’re getting a good deal while it’s really the regular price.
Ford raises prices so they can give discounts and make average clients feel like they’re saving.
@Jessie
This also applies to the Mustang and F150. Ford’s pricing strategy has been interesting since the vehicles haven’t really changed much.
@Jessie
90k!? Am I missing something here, or is this just an absurd price?
I think they’re just artificially pushing up MSRPs across the board (Maverick, Mustang, Bronco, etc.) so they can revive the days of $10,000 OFF MSRP + TAKE MY WIFE HOME sales.
I saw someone in a Bronco Facebook group getting a Bronco Raptor for $75k OTD recently. That’s $20k off sticker, and honestly, it probably matches what that vehicle should cost (2022 MSRP was $70k).
But hey, now we can feel good about getting a car well under MSRP again, so that’s a win.
@Vin
Even at $75k, isn’t that a lot for a Bronco Raptor? I’d expect it to be in the low 60s.
Riley said:
@Vin
Even at $75k, isn’t that a lot for a Bronco Raptor? I’d expect it to be in the low 60s.
That’s the OTD price with taxes and everything, so the guy probably got it for around 68-70. I think that’s fair based on what the Braptor offers.
@Vin
Nobody in the many car Facebook groups seems to mention OTD prices without considering sales tax (which can vary greatly by state or even county).
Often they’ll say “I paid $28k for this $36k car!” but deeper digging reveals they traded something in for a better deal.
@Jaden
> but deeper digging reveals they traded something in for a better deal
Every time I come across a crazy deal someone got, it’s usually mentioned 30 comments deep that they traded in their fully paid car for $8k.
@Vin
Isn’t the powertrain just a 4WD version of the Explorer ST with upgraded tires and a refined suspension (okay, as I write this it seems like a lot lol)?
Both the Bronco and Explorer are built on the same platform, but the Explorer ST costs $55k while the Bronco Raptor is going for $90k.
So $75k OTD suggests like $68k depending on where you live, which is somewhat acceptable contextually, but still feels high.
Anything over $70k just doesn’t feel right to me, but to each their own. I know off-road guys tend to invest heavily in their vehicles, so maybe the Raptor is worthwhile for them, but I wonder if they’d rather make their own modifications than pay for a factory version.
@Wei
What other vehicle for $75k offers that level of capability?
It’s a top-tier product packed with everything possible. It’s silly, extreme, and costly. Still, people are buying them.
If you want a standard off-road vehicle without those fancy features and performance, Ford has basic Broncos starting at $40k.