Price of the Ford Bronco Raptor Jumped by Over $20,000

@Dana
The interior is what turned me off.

Vesper said:
@Dana
The interior is what turned me off.

They copied the disappointing interior of the Land Rover Defender.

@Dana
That’s my main complaint with Ford. Their interiors feel cheap, but the prices don’t reflect that.

Who can even afford these cars?

Aeron said:
Who can even afford these cars?

From what I see among my friends, colleagues, and clients:

A) folks who earn just under six figures and think it’s reasonable to finance a vehicle that costs as much as their salary (not a smart idea in my opinion, but I just watch)

B) individuals with disposable income who earn well over six figures, closer to 150k-400k+, which varies since many are in sales, etc.

C) middle-class and upper-middle-class people who avoid debt, have assets, good income, and often pets without many children.

This is a general overview, but it’s just my observation as a car lover.

@Davi
Don’t forget about single folks!

Noel said:
@Davi
Don’t forget about single folks!

Or single women. There’s definitely some overlap with the Wrangler crowd.

Noel said:
@Davi
Don’t forget about single folks!

Representing :saluting_face:

@Davi
As a DINK, I think of this expense like one week of daycare in my YOLO mindset.

Lior said:
@Davi
As a DINK, I think of this expense like one week of daycare in my YOLO mindset.

[deleted]

Noor said:

Lior said:
@Davi
As a DINK, I think of this expense like one week of daycare in my YOLO mindset.

[deleted]

Don’t worry, every time I’ve gotten something nice and expensive, the value drops right away. Your kids will always be worth it.

Lior said:
@Davi
As a DINK, I think of this expense like one week of daycare in my YOLO mindset.

DINK here. I often wonder how people can afford kids while I’m busy buying an investment property.

Lior said:
@Davi
As a DINK, I think of this expense like one week of daycare in my YOLO mindset.

Why do people unironically call themselves DINK?

River said:

Lior said:
@Davi
As a DINK, I think of this expense like one week of daycare in my YOLO mindset.

Why do people unironically call themselves DINK?

Because it’s easier to type than saying ‘Dual income, no kids’.

@Davi
A mix of groups B and C checking in

DINK status is quite the advantage.

@Davi
Most of my friends fall into group B. They all drive older F-150s and 2017 Toyota Camrys.

I don’t judge how others choose to spend their money; it’s their choice. But it’s fair to point out that many in those categories aren’t spending that much on depreciating assets.

@Griff
What’s the point of money if you don’t use it? Do they not travel as well, considering that’s also an ‘immediately depreciating asset’?

Reign said:
@Griff
What’s the point of money if you don’t use it? Do they not travel as well, considering that’s also an ‘immediately depreciating asset’?

Perhaps they’re saving up for an early retirement, a ‘forever home’ in their late 40s or 50s, or to have more funds available for their children.

Not saying I agree with that way of thinking.

Reign said:
@Griff
What’s the point of money if you don’t use it? Do they not travel as well, considering that’s also an ‘immediately depreciating asset’?

Or maybe they just choose to spend differently.

They might prefer to pay off their homes sooner instead of dealing with a $700-$1000 monthly car payment,

They invest in various things,

Perhaps they’re just not interested in owning luxury vehicles.

And do vacations really depreciate in value? From a sentimental point of view, both vacations and cars can be valuable emotionally. Financially, both do depreciate, so your argument doesn’t hold much weight.

Reign said:
@Griff
What’s the point of money if you don’t use it? Do they not travel as well, considering that’s also an ‘immediately depreciating asset’?

My spouse and I are in the upper end of that B category, and we tend to be quite careful about car purchases, though we own nice vehicles that may not be as extravagant as one might think for our income. I have a few theories about why this might be common:

When you earn more and build your wealth, some individuals can hit a point where they become really worried about losing their comfort and security and revert to being more careful with spending (again, it’s all relative, being frugal at a $400K income is different than at a $40K income).

I see this often. Many families with higher incomes or who have high net worth fear not having it anymore, and that can lead them to be more cautious, especially relative to when they first made a middle-class income.