Price of the Ford Bronco Raptor Jumped by Over $20,000

TopherDrives shares a new video about the 2024 Bronco Raptor, highlighting that the starting MSRP has gone up by about $22,000 since 2022.

2022: $68,500
2023: $86,580 (later dropped to $80,580)
2024: $90,035

TopherDrives wonders why Ford raised the price so much but can’t find an answer.

Is the Ford Bronco Raptor worth the price plus the cost of a 2024 Chevrolet Trax?

Video link: https://youtu.be/52JieDMV3cA?feature=shared

Dealers are cutting prices by up to $20k since these cars are sitting unsold on lots

Like this one that’s $7k off but you get the idea

You can check out this forum discussion about people getting discounts

@Jessie
Raise the price quietly and then offer a discount. It’s a typical modern sales strategy

the good news is the overall price hasn’t gone up as much as it seems

Val said:
@Jessie
Raise the price quietly and then offer a discount. It’s a typical modern sales strategy

the good news is the overall price hasn’t gone up as much as it seems

That’s how trucks have been sold for years, with the occasional exception due to COVID. TV ads promoting big discounts were a common thing in my childhood.

@Paxton
Right? I was always taught never to pay MSRP, and I used to see financing offers of 0-3% everywhere.

Winter said:
@Paxton
Right? I was always taught never to pay MSRP, and I used to see financing offers of 0-3% everywhere.

I had never heard of offering over asking price for a house, or giving up all contingencies to buy a home. I also never imagined home values could shoot up 47% in under 3 years.

I guess I just grew up thinking money actually meant something.

@Clancy
In hot housing markets, it’s common to offer over the asking price, sometimes going into the hundreds of thousands.

Reilly said:
@Clancy
In hot housing markets, it’s common to offer over the asking price, sometimes going into the hundreds of thousands.

It’s become common since 2020.

It wasn’t common before that anywhere.

@Clancy
I live in Toronto - it was common prior to 2020 as well.

We bought in 2017, and it wasn’t unusual for people to make much higher offers than the asking price.

Reilly said:
@Clancy
I live in Toronto - it was common prior to 2020 as well.

We bought in 2017, and it wasn’t unusual for people to make much higher offers than the asking price.

Bought in 2019 by offering full asking price the day before listings went live. The seller regretted that decision as they received multiple offers after going under contract. Unfortunately, that meant we couldn’t negotiate any repairs after the inspection.

Noor said:
@Clancy
[deleted]

Absolutely! It was definitely common in seller’s markets earlier on, or even in desirable houses in stable areas. Now it seems even more extreme though. The new trend seems to be misleading listings to start bidding wars. It was too risky years ago, but now it guarantees multiple offers. I’ve seen properties listed at a 30% discount and selling for over asking.

@Clancy
That’s simply not true. It was quite common for seller’s markets long before 2020.

I bought my first home in LA in 2009, after the market crash, and there were bidding wars. I sold it in 2014 also during a bidding war.

@Clancy
We bought our home in central Florida at the end of 2016, after shopping for a year. We had multiple offers accepted and turned down for well over asking price offers.

@Clancy
It was common in Madison, Wisconsin before 2020.

@Clancy
It was very common before the sub-prime crisis in 2008.

Laken said:
@Clancy
It was very common before the sub-prime crisis in 2008.

I bought after the crash (finally able to afford it) in 2009 in LA, and there was still fierce competition.

@Clancy
Using under-listing is a strategy I don’t like. It may work for sellers, but I can’t personally call it ‘bad’. I just find it frustrating.

@Clancy
I live in the San Francisco Bay Area, and this has been common here well before 2020.

Winter said:
@Paxton
Right? I was always taught never to pay MSRP, and I used to see financing offers of 0-3% everywhere.

Before COVID, I would ask what the invoice price was and then request another 1-2k off the price. If they didn’t agree, I would leave the dealership.

@Paxton
“Up to $8,000 off MSRP!”

And then you still end up spending more than it’s worth.