The Ford Bronco Raptor’s MSRP quietly went up by $20k… why though?

Question
21

@Roux
“Up to $8000 off MSRP!” And you still end up overpaying.

22

@Roux
Trucks boomed in LA thanks to the weed market.

23

Raleigh said:
@Roux
Trucks boomed in LA thanks to the weed market.

What’s the connection between trucks and weed?

24

Harley said:

Raleigh said:
@Roux
Trucks boomed in LA thanks to the weed market.

What’s the connection between trucks and weed?

Farmers.

25

Keagan said:
@Micah
Silent price hike followed by fake discounts… it’s the same trick they use for Black Friday. But hey, the final out-the-door price isn’t as bad as it seems.

This time, Ford is the one profiting from the price hike, not just dealers.

26

@Weston
Ford probably saw the dealers raking it in during COVID and thought, why not us too? Makes sense from a business angle, but these prices are wild.

27

@Weston
Exactly. Americans can be too quick to splurge on the latest car or truck. It’s not sustainable, though.

28

@Micah
Feels like those stores where everything’s 50-75% off, but it’s just regular prices disguised as deals. Ford’s playing the same game.