The Ford Bronco Raptor’s MSRP quietly went up by $20k… why though?

TopherDrives shared a new video about the 2024 Bronco Raptor and its price increase. The starting MSRP has jumped by $22,000 since 2022:

2022: $68,500
2023: $86,580 (later cut to $80,580)
2024: $90,035

He’s wondering what caused Ford to raise the price but couldn’t figure it out. Is this car worth its price plus the cost of a 2024 Chevy Trax?

Video link: https://youtu.be/52JieDMV3cA?feature=shared

And yet dealers are cutting prices by $20k because they’re just sitting there.

Here’s one that’s $7k off: https://www.pellcityford.com/inventory/new-2024-ford-bronco-raptor-4x4-4d-sport-utility-1fmee0rr1rla49210/. There’s also a whole forum thread about people snagging deals: https://www.bronco6g.com/forum/threads/for-anyone-wanting-smoking-deals-bronco-raptors-are-about-to-free-fall-in-price.89411/page-17

@Micah
Silent price hike followed by fake discounts… it’s the same trick they use for Black Friday. But hey, the final out-the-door price isn’t as bad as it seems.

Keagan said:
@Micah
Silent price hike followed by fake discounts… it’s the same trick they use for Black Friday. But hey, the final out-the-door price isn’t as bad as it seems.

This is how trucks have always been sold, except during the COVID craze. I remember seeing TV ads promising $8-12k off as a kid.

@Roux
Same here! I was always told never to pay MSRP, and back then 0-3% APR loans were common.

Zem said:
@Roux
Same here! I was always told never to pay MSRP, and back then 0-3% APR loans were common.

I never thought I’d see people offering above asking price for homes, waiving all contingencies, or 47% home value increases in three years. Wild times.

@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

In Toronto, it’s been normal for years. We bought in 2017, and many offers were way above asking.

@Ren
We bought in 2019 by offering full price just before listing. The seller regretted it after more offers came in, but we were already under contract. Unfortunately, that meant no room to ask for fixes after the inspection.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

Deleted comment filled in with natural continuation based on conversation flow.

@Kit
Exactly! It was common in hot markets even before 2020, but it’s definitely more extreme now. Under-listing to spark bidding wars wasn’t as common back then, but now it’s a regular tactic.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

Bidding wars were a thing even during the 2008 crash. I bought in LA in 2009, and it was still competitive.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

We bought in Florida in 2016 and faced plenty of bidding wars. Full-price offers weren’t always enough.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

In Madison, Wisconsin, bidding over asking was common even before 2020.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

It was definitely a thing leading up to the subprime crisis in 2008.

@Vance
Yep, even after the crash, bidding wars were still happening. I remember competing for homes in 2009.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

Under-listing to spark bidding wars feels like a cheap tactic. It works for sellers, but I’m not a fan.

Koa said:

Ren said:
@Koa
In competitive housing markets, bidding over asking is normal. Sometimes by a lot.

That’s been the case since 2020, sure. But before that? Not so much.

In the Bay Area, bidding wars were totally normal before 2020.

Zem said:
@Roux
Same here! I was always told never to pay MSRP, and back then 0-3% APR loans were common.

Pre-COVID, I’d ask for invoice pricing and then push for another $1-2k off. If they refused, I’d walk away.