Where can I get a Bronco at MSRP on the East Coast?

Question
1

Hey everyone, I’m looking to buy a base 4-door Ford Bronco. I’m pretty open with colors, just not red or blue. I’ve been checking dealerships around North Jersey, but the prices are insane. One place quoted me $10k over MSRP, and another had a used 2022 with 11k miles priced at $56k. I’m willing to drive to other states if it means getting one at MSRP. Anyone know where I can find a dealership that’s not doing these crazy markups?

2

Try ordering one from a dealership in the Detroit metro area. Most of them sell at MSRP, and you can ship it for around $1,200. Way better than paying a $15k markup.

3

Tal said:
Try ordering one from a dealership in the Detroit metro area. Most of them sell at MSRP, and you can ship it for around $1,200. Way better than paying a $15k markup.

Thanks! Do you remember which dealership you went through?

4

@Jaden
We went with Flat Rock Crest Ford since they had a lot of options and the exact model we wanted. Pretty much every dealer we called in the area was selling at MSRP, except one that wouldn’t sell out of state for some reason.

5

@Tal
One tip—make sure they handle the taxes for your state correctly. My dealer messed that up, and I had to pay taxes again when I transferred the tag. Super annoying, but everything’s fine now!

6

Tal said:
Try ordering one from a dealership in the Detroit metro area. Most of them sell at MSRP, and you can ship it for around $1,200. Way better than paying a $15k markup.

Great suggestion. I lucked out and found one close to home, but Detroit was definitely my backup plan.

7

I got mine from Taylor Ford in Detroit. They sold it at MSRP with just a $200 dealer fee. I paid $500 for shipping and handled everything remotely. If you’re a cash buyer with no trade-in, it’s pretty simple to do.

8

@Riley
That’s a smart way to do it. I’ve been wondering if buying remotely is worth the effort.

9

Griffin said:
@Riley
That’s a smart way to do it. I’ve been wondering if buying remotely is worth the effort.

Just make sure the dealer is trustworthy. Some can mess things up, but most are fine.

10

Griffin said:
@Riley
That’s a smart way to do it. I’ve been wondering if buying remotely is worth the effort.

I also got mine in Michigan at MSRP. Serra Ford in Farmington Hills was great to work with.

11

@Riley
Do you know of any dealerships in Cleveland offering similar deals?

12

As long as people keep paying over MSRP, dealers will keep marking them up. It’s just business.

13

Griffin said:
As long as people keep paying over MSRP, dealers will keep marking them up. It’s just business.

Have you been able to find one at MSRP?

14

Darby said:

Griffin said:
As long as people keep paying over MSRP, dealers will keep marking them up. It’s just business.

Have you been able to find one at MSRP?

Not yet, but I’m willing to wait. Paying over MSRP just isn’t worth it to me.

15

Check out Pat Milliken Ford in Detroit. They sold me one at MSRP.

16

I work at a Ford dealership in Houston, Texas, and we sell all Broncos at MSRP. We have a decent inventory too.

17

Willow said:
I work at a Ford dealership in Houston, Texas, and we sell all Broncos at MSRP. We have a decent inventory too.

Thanks! What’s the name of your dealership?

18

Whittaker Ford in New York sold me a Badlands at MSRP. They don’t budge from MSRP, but at least there’s no markup.

19

Baylor said:
Whittaker Ford in New York sold me a Badlands at MSRP. They don’t budge from MSRP, but at least there’s no markup.

I called, but they only have a Wildtrak in stock, and that’s out of my price range.

20

I sell Fords in upstate NY, and we’re offering Broncos at MSRP (except for the Raptor). Let me know if you’re interested.